How do people move in your trade area?

Check out our second series of “Does data have a seat at your table?” – the UberMedia edition. Get ready to see Pulse, UberMedia’s mobile density data, live in our real-time artificial intelligence platform, SiteZeus Synergy. We’ll uncover why some of the savviest brands are paying attention to this data set.

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What we cover

  • Who is UberMedia?
  • What is UberMedia Pulse data?
  • Making BIG cellphone data small
  • Daytime population vs. hourly population
  • Optimize your hours of operation, by location
  • Validating hour to hour sales drivers
  • Finding high population counts by specific hours
  • Extrapolating, making decisions


Hannibal Baldwin

Co-Founder & CEO, 


Hannibal is a fifth generation Tampa native and graduate of University of South Florida, where he earned his Bachelor’s degree in Finance. Upon graduation Hannibal and his brother Keenan formed B3 Ventures, which serves as a private equity & venture capital fund. The fund focuses on emerging restaurant & specialty retail opportunities. During the last 36 months B3 Ventures Fund has led investments totaling $9,600,000 into emerging entrepreneurial businesses in the Southeast.

Given the focus of investments in the B3 Ventures Fund Hannibal and Keenan had a unique opportunity to have a front row seat in the expansion struggles and successes’ of several different notable restaurant & retail brands. Through these experiences SiteZeus was born; a web based site selection platform for restaurant, retail and hospitality brands. Hannibal and Keenan founded the company in late 2013.


Doug Shaddle

VP of Data Sales, 


Doug Shaddle is the Director of Sales for UberMedia where he focuses on helping Retail and Restaurant companies better understand their customers’ shopping behaviors in order to enhance their site location and marketing decisions. Prior to joining UberMedia in 2014, Doug worked at MapInfo, Claritas, and NDS in similar roles.

Doug lives in San Diego with his wife and 3 sons and holds a MBA with an emphasis in Marketing from the University of San Diego’s Haas School of Business.

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