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New Features

The platform that never sleeps

This has been an eventful first quarter for SiteZeus, and we’ve added a handful of new features, data bundles, and nuances to the Synergy platform. Below you’ll find a handful of these premium additions:


Man vs. Machine: Don’t get left behind

Join us at this year’s Restaurant Leadership Conference, on April 10th at 2:15pm – Grand Sonoran C. We’ll be kicking off the conference at our breakout session, where Tyler Carlson, VP of Sales at SiteZeus, will be running a panel session with Keenan Baldwin, Co-CEO & Co-Founder of SiteZeus, Steven Roberts Founder & President of Restaurant Magic, and Kevin Foreman GM for GeoAnalytics with INRIX, Inc. We’ll be taking a deeper dive into the challenges facing the restaurant industry…


Franchise Restaurant Concepts Group looks to SiteZeus for location intelligence foresight

As the largest franchisee of HuHot Mongolian Grill Restaurants, Franchise Restaurant Concepts (FRC) Group is seasoned and restaurant-savvy. With over 25 years of franchise experience under its belt and currently more than 20 locations throughout the midwest, the group decided earlier this year to team up with Dallas-based Cowboy Chicken in a 14-unit franchise deal.

General Retailers

Anatomy of a perfect location, with and without big data

What’s a heuristic? In layman’s terms, it’s judging a book by its cover. It’s when you decide on something based on limited information, just like Pavlov’s dog salivating when it hears a bell. As humans, we use this approach constantly because it’s incredibly efficient. Instead of watching an entire movie, we first look at the trailer. Before eating an entire meal, we first look at the menu. And when choosing retail locations, we simply glance at ten or so factors, make a call, and call it a day.

Featured In

Brick-and-mortar retail meets Big Data- and there’s no turning back

Cutting-edge technology and brick-and-mortar retailers have never got along perfectly. The relationship is complicated, but it can be incredibly harmonious despite the knee-jerk opposition of many retailers to things like online shopping, mobile apps, bluetooth beacons and now Big Data. Business owners who reject these ideas are often left behind as the natural selection of capitalism demands better, smarter, and cheaper strategies. But what about those who embrace these revolutionary technologies? This is where we see an elegant integration of ancient and modern, providing customers with the best of both worlds: the familiarity and convenience of brick-and-mortar retail, enhanced by the actionable and dynamic insights provided by machine learning.


INRIX Phase II Webinar: Are you looking for day of week and day-parted traffic data?

Hannibal Baldwin, SiteZeus Co-Founder & Co-CEO, presents our third series of “Does data have a seat at your table.” He goes over the newest methods of leveraging INRIX’s cutting edge traffic counts, for over 300 million cell phones, by hour of day.