Author Archive: SiteZeus

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SZ-Market
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How Wings Etc. optimized a regional Facebook campaign

The rapidly growing Wings Etc. Grill & Pub franchise includes more than 75 restaurant locations in 13 states. And thanks to its experience delivering specialty chicken wings, brews, and pub food since 1994, the brand boasts a strong customer base. But with inflation on the rise, the Wings Etc. marketing team wanted to scale faster, looking to reach new customers with an offer for 70¢ wings. They selected six restaurants in the Evansville, Indiana, designated market area to participate in a corresponding Facebook ad campaign.

Tradeshow
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Who’s ready for the 2022 Restaurant Finance and Development Conference?

The Restaurant Finance and Development Conference unites business leaders from across the country to discuss topics relevant to restaurant brands of all sizes. The 2022 event will be held November 14–16 at Wynn Las Vegas and feature nearly 100 industry experts and 200 exhibitors. The impressive diversity of this group will lay the foundation for engaging discussions, meaningful connections, and lasting partnerships. And with sessions on everything from inflation, interest rates, and labor markets to dynamic pricing, deal structures, and new technology, there’s something for everyone.

Customer stories
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Coen Markets kicks off a new chapter of growth with A.I.-driven insights

One of the largest convenience chains in the Pittsburgh region, Coen Markets opened its doors in 1923 and now has over 60 locations in Pennsylvania, Ohio, and West Virginia. Much more than your average c-store, Coen offers a wide range of amenities that include state-of-the-art coffee bars; ice-cold beer caves; dine-in seating; drive-thrus; free air; and a full-service kitchen serving its famous chicken, pizza, pepperoni rolls, and hand-crafted drinks. Their unique concept has long been popular with the locals — and has generated lots of growth potential.

Grocery
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Groceries: Everyone needs them, but not everyone gets them in the same way

Grocery brands have weathered the pandemic better than most, with some even flourishing thanks to the steady demand for consumer staples. However, while some regional grocery stores may have maximized infill growth in their home markets, they still have lots of competition, including from more established big-box retailers.