Introducing Zeus.ai: The first generative AI solution for site selection

Get instant, clear explanations of revenue projections so you can act faster and grow smarter

AI is entering a bold new chapter in Site Selection. Generative AI has turned complex revenue forecasts into easily digestible and quickly actionable insights

AI isn’t new to location intelligence, but it is evolving in a major way. Until now, artificial intelligence has mostly worked behind the scenes, powering models and forecasts with limited visibility into how results are calculated. We’re entering a new era where generative AI is transforming how software interprets and explains data, making complex forecasts easier to understand and faster to act on than ever. This shift is happening now, and brands that don’t adapt to take advantage of it are falling behind.

That’s why we’re excited to introduce Zeus.ai—the first generative AI capability of its kind built specifically for market planning and site selection. And it starts with Zeus.ai Summary, a new feature that instantly explains a site’s sales forecast in plain language. No toggling between datasets. No writing summaries from scratch. Just clear, easy-to-understand forecasts in seconds.

In a world where development teams are expected to move fast, justify their choices, and align cross-functional stakeholders—Zeus.ai Summary gives them the clarity and speed they need to move forward with confidence.

How does Zeus.ai Summary work?

Zeus.ai Summary is an AI-powered feature that automatically generates a written explanation of a site’s sales forecast within the SiteZeus Locate platform. This summary provides a detailed description of how forecasts are calculated using a full range of data, including:

• Demographics of the trade area
• Smart Comps (existing locations with similar performance profiles)
• Variable importance (key drivers behind the forecast)
• Trade area attributes
• Layer sites (competitive or synergistic brands)
• And more

The result is a cohesive explanation that populates in seconds and can be easily copied into reports, emails, or presentations.

Why explainability and speed matter more than ever

SiteZeus has always prioritized transparency and explainability in location intelligence. But while the data is powerful, synthesizing it takes time—and explaining it clearly to stakeholders can be even harder. Zeus.ai Summary eliminates that friction by helping you:

Clarify the ‘why’ behind the forecast

Instead of mining through multiple datasets, get one AI-generated summary that connects all the dots and tells the full story of your forecast.

Save hours of manual interpretation

Skip the effort of writing out forecast explanations yourself. What once took hours now happens in seconds.

Make decisions with confidence

When the data is easier to interpret, it’s easier to act on. Zeus.ai Summary helps your team align faster and move forward with fewer questions.

Share findings with your team

With a single click, copy the summary into your next deck, email, or market planning discussion. It’s formatted for clarity and ready to go.

Just the beginning: What’s next for Zeus.ai

Zeus.ai Summary marks the beginning of a new chapter in site selection innovation. It’s the first release under Zeus.ai, our initiative to bring the power of generative AI to every layer of market planning—from analysis and collaboration to decision-making at scale.

From interpreting forecasts to exploring location strategies at scale, Zeus.ai is designed to help you do more with your data faster and with greater confidence than ever before. See it for yourself in a live demo.

Site Selection in a post-AI world

Want to see Zeus.ai Summary in action and learn where AI is taking site selection next?

Join us for a live webinar on Wednesday, July 16 at 2 p.m. ET, featuring SiteZeus Cofounder and CEO Hannibal Baldwin. You’ll get a look at how generative AI is already shaping modern growth strategies and hear a live discussion on what’s coming next. Save your seat now!