Product Announcement: Foot Traffic projections now available in SiteZeus Locate!

We've integrated visit counts the right way, as an impactful layer within a complete and multi-dimensional location intelligence platform.

Estimated visit counts are now available in SiteZeus Locate and with it, a more intelligent way to evaluate location performance. This addition provides a more complete and contextual understanding of location performance. This addition provides a more complete and contextual understanding of location performance.

As we’ve continued to evolve the industry’s most robust location intelligence platform for site selection, we’ve had requests to include foot traffic data. And we heard you, but we took an intentional approach to prioritize data quality and integration over speed to market. For that reason, we waited until the available datasets met our standards of accuracy and coverage. Now, with a trusted data partnership with Dataplor, we’re excited to deliver integrated foot traffic data in SiteZeus Locate.

What makes our approach different

We believe visit counts are valuable, but on their own, offer pretty limited insight. Their real value comes when used in the right business context. Revenue outcomes are shaped by a combination of factors, including demographics, psychographics, market saturation, traffic patterns, real estate characteristics, and more. That is why SiteZeus Locate is built to bring all of these variables together into one unified, predictive model.

This new dataset adds another layer of insight, helping brands peel back and analyze site performance with even greater clarity. Rather than treating visit counts as a standalone indicator, we use it as a complementary signal that helps validate assumptions, reveals competitive dynamics, and uncovers new opportunities for growth.

You can now compare traffic patterns across trade areas, evaluate competitor performance, and spot co-tenants that attract meaningful foot traffic all within the same environment you already use to plan, analyze, and score sites. Because visit data is seamlessly integrated into the full SiteZeus ecosystem, it works in concert with your brand’s historical data and market-specific drivers to enhance the quality and confidence of your decisions.

To bring this capability to life, we partnered with Dataplor, whose visit count data meets our high standards for coverage, accuracy, and reliability. Their commitment to data quality and continuous refinement made them the right choice for powering this new layer of insight within Locate.

Our goal is to give real estate and development teams the most complete, data-driven platform for making confident growth decisions. With visit counts now available as an optional feature in SiteZeus Locate, your brand can take its site selection strategy even further. Register for our upcoming webinar to see this data live and in action!