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When it comes to forecasting new sites' revenue potential, mobile data stands out as a crucial tool for real estate professionals. However, some site selection solutions rely solely on visit counts for projecting sales, an approach that can lead to misguided conclusions and have detrimental effects on a brand's success. Making decisions on where to expand with a heavy emphasis on mobile data can overlook other crucial factors and result in over-projecting revenue. For the most accurate revenue forecasting, you need a comprehensive approach that combines all essential metrics for evaluating potential sites.

Expanding into new markets presents your brand with the opportunity to reach untapped consumer segments, support growth, and solidify your market presence. However, the journey to expansion is riddled with challenges, especially when it comes to selecting the right locations. The potential downfalls of conventional approaches to site selection can be daunting and leave businesses vulnerable to making the wrong decisions. Knowing what drives success at your existing locations and what is behind a potential site’s sales forecast is crucial. Enter AI and machine learning - revolutionary technologies that are reshaping the landscape of site selection and empowering businesses to make smarter decisions based on data-driven insights.

It is evident that drive-thru spaces are witnessing increased competition. No longer is it solely burger and coffee chains seeking drive-thru endcap real estate; now, Chipotle, Sweetgreen, and even taco chains are vying for these limited spaces. Certain players have taken this competition a step further by constructing sites with no dining rooms whatsoever. These […]

In today's rapidly evolving business landscape, data reigns supreme. But it's not just about having access to the right information; it's about making it work for you. Have you ever found yourself drowning in data, unsure of how to transform it into a solid expansion strategy? Read on to discover how you can harness large-scale A.I. to efficiently unlock actionable insights.

With a commitment to providing sustainably sourced artisanal meats, Southern Steer Butcher prides itself on offering a wide selection of cuts, from juicy steaks to succulent beef roasts and homemade sausages. In addition to fresh meats, the brand sells complementary products like gourmet rubs, marinades, side dishes, and specialty sauces. But at Southern Steer, it's not just about the food; it's also about the experience. Master chefs and novice cooks alike can rely on the staff’s expertise and food prep classes to find the ideal cuts, flavors, and wine pairings for their next culinary creation.

As a member of the corporate real estate team at a growing multi-unit brand, you’re in charge of managing a nationwide network of franchisees, constantly working to balance the thoroughness and speed of your analyses to reach established growth goals. And as if that didn’t keep you busy enough, this multi-faceted role also involves managing […]

You’ve proven your concept and are ready to expand your brand’s portfolio. Is it time to look into using a location intelligence platform?  We might be biased, but our answer is a resounding yes — and we know the emerging brands who call SiteZeus their market-planning partner would agree. Why? Because in this stage of […]

An underperforming or poorly positioned store can hurt your average unit volume and cannibalize sales. With variables like changing customer demographics, moving competitors, new lease terms, and population movement, most brands — especially legacy ones — will need to embrace closure and relocation studies as part of a healthy market-planning strategy. Protecting existing revenue and maximizing market share is easy with SiteZeus’ closure impact solution, which uses mobile data to analyze customers’ paths to purchase and predict how their behavior would change in response to a store closure or relocation.

The world’s greatest brands span different industries, growth phases, and management styles, but they all have one thing in common: they’re eager to expand their portfolios — and do so efficiently. If your brand has a stake in the offline world and relies on high traffic volumes to drive revenue, mobile data can be your best friend.

In highly competitive industries where success depends on quickly finding and securing prime real estate, a streamlined and sophisticated site-selection process is essential. And the best strategies are those that focus heavily on customers’ locations and behaviors. Previously, a thorough approach required running several analyses that took a lot of time, money, and technical training. But brands can now overcome those barriers and achieve even more effective market planning by leveraging the latest technology, including multipurpose resources they can apply throughout the development cycle.

Your brand has gained local popularity, with exceptional service, quality products, and a solid business model. Now you're ready to scale the concept and maximize your profits — but how will you find the time and funds to do so when you’re already busy managing supply chain logistics, staffing levels, marketing campaigns, local regulations, and maybe even franchisee relationships?

Sales cannibalization might be an age-old problem, but that doesn’t mean you should be stuck with age-old solutions. Real estate teams have incorporated scientific calculations into their marketing planning in the last three or four decades, but now this trend is accelerating as the technology advances.

Find, evaluate, acquire, grow, optimize, sell, repeat — this cycle of uncovering and expanding promising brands is one all private equity firms are familiar with. And the current market has uniquely positioned you to secure popular emerging brands at a low cost, with their valuations having decreased due to pandemic-related setbacks. But how can you […]