More than mapping: The key to real estate success

Why your real estate team needs more than just GIS and basic forecasting models

In today’s rapidly evolving business landscape, data reigns supreme. But it’s not just about having access to the right information; it’s about making it work for you.

Have you ever found yourself drowning in data, unsure of how to transform it into a solid expansion strategy? Read on to discover how you can harness large-scale A.I. to efficiently unlock actionable insights.

The best way to avoid analysis paralysis

Real estate teams often have trouble determining where to concentrate their efforts. There will always be competing priorities like infill growth vs. new-market expansion, but the real challenge lies in deciphering the vast amounts of data businesses accumulate. It’s a double-edged sword: while data can provide invaluable insights, it can also overwhelm decision-makers.

Enter the latest generation of ​​​​​​​​​​​​​​​​​​​​​​​​​geographic information system (GIS) functionality — essential mapping tools that help real estate experts visualize data and lay the foundation for analysis. Drawing territories, measuring distances, and plotting points help real estate professionals orient themselves and establish preliminary plans.

The power of predictive models

Although basic mapping offers insights into locations and demographics, it’s predictive models that truly elevate the game and unlock your business’s full potential. These algorithms not only decipher what’s important for business growth but also forecast outcomes,enabling you to anticipate trends and adapt accordingly. 

But remember, not all models are created equal. The real advantage comes with large-scale machine learning algorithms that provide on-demand analytics. They enable companies to scale their analyses across markets, swiftly identifying growth drivers and making timely decisions.

Using SiteZeus’ predictive modeling, we’ve already decided to pass on two sites we were strongly considering. It turns out we were ignoring some key factors, and we didn’t realize it until we ran the sites in SiteZeus and their revenue potentials came back low.”

— Eric Taylor, VP of Real Estate and Development | Tijuana Flats

The pitfalls of simplicity 

While mapping platforms and elemental models have their merits, they also harbor risks. For example, relying solely on mapping might lead you to misidentify core customers and neglect key variables. And basic models might deliver accurate forecasts, but if their analysis takes too long, your competitors will outpace you. Not to mention, the need to frequently — and manually — perform updates makes using standalone models a hassle.

The key selling points for us were the speed with which SiteZeus was able to create and validate a model and the ability to update that model as often as we’d like.”

— Jason Scarbrough, Lead Financial Analyst | Jack in the Box

The transformational solution

Imagine being able to make decisions that span entire markets, not just individual sites. That’s precisely what large-scale A.I. models offer. Built on extensive data sets, these algorithms provide unmatched accuracy and efficiency, empowering you to outperform the competition by instantly translating data into actionable insights.

Mature location-intelligence models liberate you from time-consuming due diligence and unlock opportunities for nationwide expansion. Armed with the ability to reveal and respond to regional nuances, you can replicate your results in any market.

You understand that these modern models are powerful, but you’re probably wondering what implementation looks like for something so high-tech. We can’t speak for everyone, but rest assured that SiteZeus’ full-scale A.I. model is housed in a user-friendly interface that makes analysis and collaboration seamless. You can even configure your projects with custom permissions to give all stakeholders access to the analytics they need. 

Plus, our advanced algorithm is backed by an equally impressive team of location-intelligence experts. What we offer isn’t just a product; it’s a partnership. By drawing upon SiteZeus’ dedicated support staff, you can free up in-house resources, fill any knowledge gaps, and scale faster.

Learning how to use SiteZeus Locate was a breeze; the platform itself is intuitive. I can quickly start running in-depth market analyses and experiment with different market-planning scenarios. Knowing that the SiteZeus team is on hand to promptly answer my questions gives me confidence in their product.”

— Patrick Sauerland, Real Estate Manager | Lou Malnati’s Pizzeria

The next step in your growth journey

Ready to transform your data into a solid strategy? To say goodbye to analysis paralysis and stop scaling one site at a time?

Don’t just analyze raw data; confidently anticipate outcomes, adapt your approach, and achieve your goals. Schedule a demo of SiteZeus Locate to witness the power of full-scale A.I. firsthand.