Slideshare: How multi-unit brands can identify customers in seconds

These days, it is not enough for multi-unit retail brands to classify and find customers with demographics alone. Same goes for psychographics, loyalty data, and even purchase data. There’s something missing from the puzzle…

The good news, there’s an easy way to identify customers with data that shows the whole picture. We’ll show you how to uncover customer data that matters, and how you can assemble that data into a predictive model that can inform your timely accurate site selection decisions for maximum ROI.