Multi-brand operators use science to solve for market optimization

Location intelligence technology is creating a disruption in site selection by replacing “gut instincts” with data-driven decisions that help deliver stronger site selection performance and market optimization. SiteZeus was born to replace outdated site selection methodology – namely stale models that took a long time to build and did not guarantee accuracy.

How can franchisors leverage the power of A.I. to solve for specific challenges?

SiteZeus is a multi-faceted platform that can solve for a variety of issues when it comes to optimizing market presence and boosting unit level performance. Location intelligence uses inputs from a variety of site-attributes to create an above AUV (average unit volume) store model, as well as analyze locations to predict sales forecasts based on its specific attributes and characteristics.

Scientific analysis provides quantifiable results that can help brands make decisions with greater confidence. How many locations can I open in a new market? Where are the best untapped opportunities? How might store improvements such as increasing the seat count, expanding the parking lot or adding a drive-thru lane impact sales? SiteZeus also has built a Franchise Portal that allows franchisors and franchisees to access and share data to make better data-driven decisions. Some of the issues that SiteZeus can solve for include: