Location Intelligence

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Location Intelligence
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Why all strong market-planning strategies include mobile data

The world’s greatest brands span different industries, growth phases, and management styles, but they all have one thing in common: they’re eager to expand their portfolios — and do so efficiently. If your brand has a stake in the offline world and relies on high traffic volumes to drive revenue, mobile data can be your best friend.

In highly competitive industries where success depends on quickly finding and securing prime real estate, a streamlined and sophisticated site-selection process is essential. And the best strategies are those that focus heavily on customers’ locations and behaviors. Previously, a thorough approach required running several analyses that took a lot of time, money, and technical training. But brands can now overcome those barriers and achieve even more effective market planning by leveraging the latest technology, including multipurpose resources they can apply throughout the development cycle.

Location Intelligence
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Jump-start your growth with scientific insights

Your brand has gained local popularity, with exceptional service, quality products, and a solid business model. Now it’s time to scale the concept and maximize your profit — but how will you find the time and funds to do so when you’re already busy managing supply chain logistics, staffing levels, marketing campaigns, local regulations, and maybe even franchisee relationships?

Location Intelligence
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What’s the best way to calculate sales impact? Hint: It involves tech.

Sales cannibalization might be an age-old problem, but that doesn’t mean you should be stuck with age-old solutions. Real estate teams have incorporated scientific calculations into their marketing planning in the last three or four decades, but now this trend is accelerating as the technology advances.

Location Intelligence
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Due diligence done right

Find, evaluate, acquire, grow, optimize, sell, repeat — this cycle of uncovering and expanding promising brands is one all private equity firms are familiar with. And the current market has uniquely positioned you to secure popular emerging brands at a low cost, with their valuations having decreased due to pandemic-related setbacks. But how can you […]

Location Intelligence
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Scale your franchise with data-driven location intelligence

Franchisees: Pick better locations with an A.I.-powered predictive model based on all your brand’s data.

Location Intelligence
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Countless franchisees. One solid market-planning strategy.

Franchisors: Streamline your market-planning process and franchisee relationships with a company-wide franchise portal.

Location Intelligence

Enhance your market-planning strategy with innovative trade-area analyses

While traditional methods for evaluating existing trade areas, like distance-based radius and drive times, may have worked for brands in the past, they don’t answer the critical question: “How are my customers actually traveling within my site’s trade area?” SiteZeus’ innovative approach is more precise, taking the guessing and uncertainty out of the picture. By leveraging your customers’ mobile location data inside SiteZeus’ A.I.-powered platform, you can visualize their paths to purchase and identify your brand’s true trade areas within minutes.

Location Intelligence

Identify markets where your brand would thrive in minutes

Traditional white space analysis methods take multi-unit brand’s two to four weeks to conduct and can vary in accuracy. Waiting that long for analysis drastically slows down the timeline for opening new locations. Attempting to find data driven answers to questions like, “What market should I enter next?” or “Where should I open my first location in this new market?” can be difficult. SiteZeus’ A.I.-powered white space analysis solution, Site Sonar, runs up to 50,000 sales projections across the US and Canada in a matter of minutes, helping brands evaluate sales potential in new markets with greater accuracy than ever before.

Location Intelligence
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Breakthrough A.I.-powered solution helps multi-unit brands reduce sales impact and increase profits in existing markets

Sales impact can be challenging to measure mainly because human behavior is complex. How do you quickly, efficiently, and easily build out the best market planning strategy?

Location Intelligence

Test site remodel scenarios for a single site or your entire fleet to improve portfolio performance

Whenever a multi-unit brand decides to remodel one or multiple sites, the questions is always, “What will my ROI be?” Making physical or operational changes can be costly, so it’s critical to understand how the changes will affect stores’ revenue. With SiteZeus’s portfolio optimization solution, brands can navigate these decisions with confidence.

Location Intelligence

Test sales impact with SiteZeus’ new breakthrough solution

Great multi-unit brands recognize the importance of calculated infill growth. However, identifying potential sites with an acceptable amount of cannibalization on existing locations can be difficult. SiteZeus understands this obstacle, which is why we’ve created an A.I.-powered solution making the struggle of time-consuming and unreliable sales impact studies a thing of the past. Why SiteZeus? SiteZeus’ A.I.-powered Sales Impact solution forecasts potential sales transfer with unprecedented accuracy. Our approach leverages actual customer trip data to measure cannibalization in under a minute. This innovative methodology analyzes all the trips taken to your existing site over the last 365 days to predict how customers will shift to a new location. By evaluating 15 different variables like time of day, day of week, and a variety of distance-based measurements, the model is able to understand your customers’ behavior and predict sales impact with over 93% accuracy.

Location Intelligence

Identify revenue potential and analyze sales impact in a single platform

Calculating infill growth has been a challenging process for multi-unit brands, as it involves finding areas with high revenue potential without cannibalizing existing stores’ sales. Traditionally, these were two separate workflows. The first step was to calculate revenue projections for potential sites, then separately test the impact of opening new stores near existing locations. This process was tedious, expensive, and usually took four to six weeks, leaving brands with questionable accuracy. One advantage of new modern techniques is using multiple market planning solutions in tandem to find the best performing markets and locations. The SiteZeus platform allows real estate teams to accurately forecast sales potential and the impact a potential site opening will have on existing locations, all in under a minute. With this dynamic duo of solutions, you can evaluate potential sites faster and with more confidence than ever before.